September 24, 2013

VARs To Microsoft: 'Come Talk To Us' About Surface 2

Todd Swank, senior director of product marketing at Equus Computer Systems, a Microsoft partner based in Minnetonka, Minn., said he hopes Microsoft will announce a new channel strategy following the Surface 2 unveiling. 

"That's still the biggest issue. Microsoft has thousands and thousands of partners out there ready to sell these tablets," he said. 

"The channel is one of the biggest advantages Microsoft has over Google and Apple, and they're not using it." Swank said he likes the improved battery life and performance for Surface Pro 2, but said Microsoft still hasn't addressed what he believes is the biggest issue for the original Surface Pro. 

"The biggest problem for Surface Pro, other than the fact that partners couldn't sell it, was the price point," Swank said. "Surface Pro 2 looks nice, but it's still very expensive. And it's more expensive than a lot of competing devices." 

The Surface Pro 2 is priced at $900, and the Surface 2 tablet starts at $450. Equus' Swank and other partners said Microsoft  is shooting itself in the foot if it wants a toehold in the enterprise. 

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