January 1, 2014

2013 Ends On High Note For PC Device Channel Sales

For Todd Swank, senior director of product marketing at Equus Computer, a Minneapolis-based systems builder, his Windows XP customers are preparing for the switch to Windows 7. In April, Microsoft will no longer be providing Windows XP support, said Swank. 

"Microsoft is officially going to stop supporting the product, which means no more service updates and patches, and customers' PCs won't be protected after April 8," Swank said. "That has contributed to the uptake of strong PC sales primarily because their PCs are running on XP, and customers need to move to a current operating system like Windows 7 or 8." 

As the market gets more competitive with differentiated and robust offerings from Apple, Google and Microsoft, 2014 will be even more valuable for distributors and resellers, said Swank. 

"[With] the economy and stock market improving, [it] gives confidence to people to spend," said Swank. "Competitiveness keeps this game exciting to differentiate your products and offerings."

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