June 1, 2015

Windows 10 Available July 29: Partners Cheer, But Say Challenges Remain

Windows 10 brings both opportunity and missed opportunity, said Todd Swank, senior director of product marketing at Equus, a systems builder based in Minnetonka, Minn. "It's been a well-known story that Windows 8 has not been a popular OS. We think Windows 10 will be the OS that finally prompts customers to replace their aging Windows 7 systems." 

 Swank said two things are working against Windows 10 being a money-maker. On one hand, the OS will be a free upgrade for his customers. Secondly, the upgrade to Windows 10 will allow most companies to use existing hardware without the need for upgrading internal components. 

"This is an operating system made for tablets and desktops. It's a sleek and lean OS that doesn't need a big hardware upgrade -- if any at all," Swank said. 

"Prompting customers to upgrade is going to be a challenge for system builders," Swank said. But, he said, Windows 10 opens up an opportunity for his company to spark a conversation with its customers about how they can take advantage of new mobility and cloud-centric benefits of Windows 10, and how it can elevate their business.

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