November 24, 2013

SMB Solution Providers Still Value Distributors, But Fall Back On E-Tailers

Although online e-tailers like Newegg and Amazon (NSDQ:AMZN) have gained ground with VARs looking to purchase technology products, IT distribution remains the dominant source of products for the channel.

Newegg, Amazon and TigerDirect are known for their cheap prices and convenience, however, VARs and solution providers are sticking with distribution, according to Todd Swank, senior director of product marketing at Equus Computer Systems, a Minneapolis-based system builder. 

 "Distribution adds a lot of value to the reseller community that they don’t get from Newegg or Amazon when it comes to training, support, financing options," said Swank. "E-tailers only focus on price, getting product out there and turning around inventory. Distributors are focused on helping the VAR and reseller community build their business for the long term."

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