January 19, 2014

Ailing SSD Pioneer OCZ Gets Approval To Sell To Toshiba

Todd Swank, senior director of product marketing at Equus Computer Systems, a Minneapolis-based system builder, said there are only a few SSD makers with their own memory business, and that Toshiba's move to acquire OCZ shows the importance of having the kind of scale needed to compete in this business.

"Memory manufacturers will have the advantage over those who don't make their own memory chips," Swank said. "OCZ was a pioneer, but no memory maker. Big companies will want to grow as a market like this matures. And it will come down to who has economies of scale and who can produce SSDs for the lowest cost." 

For custom systems builders, having more competition, in general, is a good thing, Swank said. 

"But it's hard to manage relationships with 10 suppliers," he said. "If there are too few choices, prices tend to rise. But we're nowhere near that yet with SSDs."

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