February 7, 2015

New ARM A72 Mobile Processor Tightens Pressure On Intel

Todd Swank, senior director of product marketing at Equus Computer Systems, a Minnetonka, Minn.-based system builder, stressed that the unveiled processor is a jab to Intel.

"Because ARM is a licenser, Intel is facing pressure not just from that one company but also from its various licensees, like Qualcomm," he said. "This puts Intel up against all these different players in an already competitive space. And it's no longer just about who has the highest-performing CPU, but now energy efficiency and price point are coming into play as well." 

Despite the hypercompetitive space, Swank stressed that Intel still holds a strong place in the market. 

"I'm not counting Intel out. It has a tremendous amount of resources and capacity, and I'm a long-term believer of Intel's place in the market," he stressed. "Its semiconductors are huge, and just by scale they have a lot of advantage there. I think Intel's best features are that they build high-quality CPUs and have the best manufacturing, so they have a lot of flexibility to be competitive. And the competition between these companies drives better options for consumers and users of this technology."

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