July 7, 2013

SanDisk Set To Acquire Smart Storage Systems

SanDisk's acquisition of Smart Storage Systems, like that of Western Digital's acquisition of sTec, shows how strong the consolidation wave is in the SSD industry, said Todd Swank, senior director of product marketing at Equus Computer Systems, a Minneapolis-based system builder. 

 "When you have so many players in the game, smaller ones with good technology will get gobbled up," Swank said. "SanDisk is now a larger company. It looks like it is in this market for real, unless someone else bigger decides to buy it." 

 In the SSD market, where smaller companies are competing with the likes of Intel (NSDQ:INTC) and Samsung and their multiple businesses, the ability of a company such as SanDisk to focus on a single product can be a competitive edge, Swank said. 

"SanDisk is a partner of ours," he said. "It has great support staff in the field. They seem to be one of those who will succeed in this business."

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