July 13, 2013

Windows 8.1 To Ship To OEMs In August: Hopes Rise For New PC Sales

"Windows 8.1 is what Microsoft needs to move the needle with Windows," said Todd Swank, senior director of product marketing for Equus, a white box system builder based in Minnetonka, Minn. Swank says he is cautiously optimistic about Windows 8.1 with its new Start Button, ability to boot to desktop, and BYOD device manageability options for the enterprise.  But, Swank said, almost a year after the launch of Windows 8, the time is finally right for sales to take off. 

"When Windows 8 launched, there was no hardware to support all the new features in the OS," Swank said. Fast forward to the August release of 8.1 and an army of devices such as convertible PCs, tablets and touch-centric entertainment PCs now make Windows 8 the perfect OS for a wide range of new devices, he said. 

 For VARs like Swank, they are just happy to put the troubled launch of Windows 8 in their rear-view mirror. "It's sad we'll miss back to school with Windows 8.1, but it's always better to get it right than get it quick."

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