September 15, 2013

Western Digital To Buy Virident, May Mess Up Seagate's Virident Relationship

Todd Swank, senior director of product marketing at Equus Computer Systems, a Minneapolis-based system builder, said Western Digital's planned acquisition of Virident shows the continuing consolidation of the SSD market, a move he said he welcomes. 

"Companies like SanDisk (NSDQ:SNDK), Micron, Intel (NSDQ:INTC) and Seagate are adding to their SSD tech portfolio," Swank said. "Western Digital has to keep up." 

 It will get increasingly harder for SSD and flash storage vendors to compete as the larger vendors continue to increase in size, Swank said. 

"There are a lot of companies out there, but it's tough for them to compete," he said. "They need to consolidate." 

That makes it important for Western Digital to acquire a company like Virident, Swank said. "What does Western Digital offer today that companies like SanDisk, Micron, Intel, Seagate or Samsung don't?" he said. "This opens the door for Western Digital to compete. Consolidation is a good thing. It makes the companies stronger."

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