April 26, 2012

Intel Launches First 22-nm Ivy Bridge Processors

Todd Swank, vice president of marketing at Nor-Tech, a Burnsville, Minn.-based system builder and Intel (NSDQ:INTC) partner, said that, like all Intel releases in the PC space, Ivy Bridge has the potential to regenerate consumer interest in traditional desktop and notebook computing. 

 "The [PC] client part of the market place is a little dry," Swank told CRN. "So anything we can do to get customers excited about PCs again is a good thing." 

But the bigger opportunity Ivy Bridge presents for resellers is with Ultrabooks, he continued. Ivy Bridge, for traditional PCs, is no doubt evolutionary -- but it’s not necessarily revolutionary, Swank said. The real demand for the new processors will hit when Intel’s super-thin Ultrabook notebooks, powered by its Ivy Bridge processors, launch with Windows 8 later this year. "With great battery life and great graphics, all of this will tie into making Ultrabooks a very competitive and very cool product," he told CRN.

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