"The [PC] client part of the market place is a little dry," Swank told CRN. "So anything we can do to get customers excited about PCs again is a good thing."
But the bigger opportunity Ivy Bridge presents for resellers is with Ultrabooks, he continued. Ivy Bridge, for traditional PCs, is no doubt evolutionary -- but it’s not necessarily revolutionary, Swank said. The real demand for the new processors will hit when Intel’s super-thin Ultrabook notebooks, powered by its Ivy Bridge processors, launch with Windows 8 later this year. "With great battery life and great graphics, all of this will tie into making Ultrabooks a very competitive and very cool product," he told CRN.
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