July 26, 2012

Ultrabooks: Market Savior or Hopeless Failure?

Theoretically, many experts say, there’s a lot for SMBs to like about ultrabooks, including their slim form factor, low weight, and—most especially—Microsoft operating system. 

“First and foremost, they want the Windows client,” says Todd Swank, vice president of marketing at VAR and integrator Nor-Tech, of Burnsville, Minn. That’s the one thing that a low-end Air can’t provide. Windows won’t run on the entry-level Air, nor can any model handle Windows out of the box. Instead, users must install extra software that, some reviewers say, can reduce battery life by upwards of two hours. 

 And yet, ultrabooks haven’t exactly been flying off the shelves. In fact, “they kind of landed there with a thud,” Swank says.

“It’s a compelling design,” Swank says, “but the resistance is the price. When it comes to them spending their dollars, I found a lot of customers that want to buy $500 laptops. They might go up to $600 or $700.” 

  From Channel Pro Magazine:

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